Note these About Consumers:
59% expect a business to have between 20-99 reviews before considering using it
50% trust reviews as much as personal recommendations from friends.
75% Always or regularly are reading reviews
88% are "fairly" or "higly" likely to use a business that responds to all reviews
69% felt it was the written positive review about a business that helped them feel positive using the business
71% would not consider using a business with an average rating below 3 stars.
27% expect a business to have reviews within the past 2 weeks
Consumers are 41% more likely to use a business that responds to all of its reviews
34% expect a business to respond to reviews within 2-3 days